MPF Holding

Modernizing a legacy web presence into a high-performance Deno Fresh application, including AI-driven digitalization of complex product catalogs.

Background & Legacy

I first developed mpfholding.com over a decade ago, building the initial version with native HTML, CSS, and vanilla JavaScript. At that time, I was also responsible for their web and content design, including the modernization of several corporate logos.

Modernization Upgrade

After more than ten years, I was trusted to lead the 2025 upgrade of their digital presence. My goal was to enhance their web platform with the latest available solutions. I rebuilt the site using Deno Fresh and CSS-in-JS, deploying it to the Deno Deploy Edge platform for maximum speed and reliability.

AI-Driven Catalog Digitalization

A key challenge was managing their extensive product portfolio. I utilized an AI assistant to digitalize their legacy PDF brochures, successfully extracting and organizing over 1,000 different products across 100 categories into a clean, structured data tree.

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